The ‘Ps and ‘Rs of Public Relations

The practice of Public Relations goes far beyond creating a relationship of goodwill between an organisation and the public. That relationship needs to be nurtured, maintained and promoted almost on a daily basis.

With today’s instant global communication and rampant social media, the role of the PR practitioner involves many other ‘Ps and ‘Rs besides product reveals and press releases.

  • PR is about People
  • PR is about Relationships
  • PR is about Responsibility
  • PR ensures the Public is treated with Respect
  • PR instils corporate Pride with corporate Responsibility
  • PR promotes Passion, Professionalism and Positive Reputation
  • PR builds Popularity and Rapport
  • PR Resolves Problems
  • PR Prevents Regrets

Can You Do Without PR?