The growth of Instagram since its inception in 2010 is quite astounding. It is it currently the fastest-growing social network, growing at 5% per quarter – with one billion monthly active users. But, with the incredible statistics of this powerful social media platform, is Instagram the right platform for your business? Here are four questions you need to ask yourself:
- Is my Competition on Instagram? If your competitors are using Instagram and are using it successfully, then you seriously need to consider adding Instagram to your business’ social media platforms.
- Are My Customers Using Instagram? Instagram is one of the best ways to make a connection with your audience: Not only are you sharing eye-catching visuals, but you’re using the best platform for quality engagements.
- Can you be Visually Compelling? Instagram is all about visual story-telling, that is where its power lies.
- Am I mobile-friendly? Instagram is accessible mainly from mobile devices. This means that your landing pages need to be optimised for mobile.
If you answered “Yes” to these questions, then setting up an Instagram Business profile and developing and executing and Instagram Marketing Strategy should be high on your priority list for achieving business success!