“Variety is the very spice of life, that gives it all its flavour” William Cowper – 18th Century English poet. Is Public Relations all about Press Releases and Press Conferences? No! This is one of the biggest myths about Public Relations. Nothing could be further from the truth Public Relations is far more than just […]
Whether you are a small start-up or a giant corporate, every business needs to invest in Public Relations. Public Relations can assist in solving several tough problems businesses can encounter. Here are just six of them…. Problem #1: Lack of Brand Awareness: If no-one knows about your business, then they won’t do business with you […]
He is right! Bill Gates – international business magnate, investor, author, philanthropist, and humanitarian – understands and leverages the value of Public Relations. It is one of the fundamental reasons for his success. If there’s one resolution your business should make as we enter the second month of 2019, it should be to create and […]
There is an estimated 75.4 million people between the ages of 18 and 34, who make up the millennial demographic. Their numbers are part of the reason that brands have targeted then and acknowledged their buying power. What does it take to incite excitement among millennials over a product or service? Lifestyle Marketing: Building a […]