“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well”.
(Jeff Bezos – founder of Amazon)
A strong brand is at the core of every successful business. It is much more than just a logo. A memorable brand needs to be designed, developed and nurtured. Effective brand communication builds your brand’s reputation with your customers over time. Brand communication occurs every time a client or prospect interacts with your brand and is effected across a variety of channels, for example when your customers:
- see your brand (logo)
- view your product
- look at your brand content (social media, advertising, reviews)
- meet your brand in person (when contacting your office for example)
Every brand should ensure consistency across all communication channels. Brand reputation is actively built each time a customer interacts with your brand. The experience they have will influence your brand’s reputation – in either a positive or negative way. To achieve effective brand communication, always deliver the right message at the right time to the right people. Remember, you are what your brand says you are.