“Variety is the very spice of life, that gives it all its flavour”
William Cowper – 18th Century English poet.
Public Relations is extremely diverse. No two days in a PR consultancy are the same: no two projects are the same, no two clients are the same, no two campaigns are the same.
And this brings me one big myth about public relations – that PR professionals just write media releases. Nothing could be further from the truth.
While press releases are a major part of public relations tactics, it is just one facet of PR. At their core, B2B PR professionals aim to boost and reinforce a brand’s image and credibility.
Beyond crafting a strategy and media relations, PR professionals also help with:
- Reputation management
- Crisis management
- Social media strategy
- Product launches
- Speaking engagements
- Influencer relations
- Thought leadership strategy
- Awards and events and
- Content marketing
Public Relations is all about developing and maintaining relationships between a client and its various publics. To do this effectively PR professionals use a multitude of tools and tactics – not just media releases.