Unitrans Supply Chain Solutions and TotalEnergies Marketing South Africa have joined forces to launch a road safety education project for primary school learners.
Each year, road traffic crashes cause nearly 1.3 million preventable deaths and an estimated 50 million injuries – making it the leading killer of children and young people worldwide. Receiving road safety education at a young age is globally recognised as one of the most effective ways of providing youngsters with road safety knowledge. This education plays a vital role in shaping the attitude and behaviour of children, ensuring they become responsible drivers, passengers, pedestrians and cyclists.
“Road safety education develops knowledge, skills, attitudes and values – ultimately changing road behaviour,” explains Carli Venter, Executive: Corporate Strategy and Marketing at Unitrans.
The project, aimed at promoting awareness and educating learners about the importance of road safety, will be managed by the Road Safety Partnership SA (formerly known as GRSP SA), which will roll at four primary schools in Ekurhuleni, Gauteng, from August to November this year.
“In partnership with the Michelin Foundation, VIA is part of the TotalEnergies Foundation’s commitment to strengthening its involvement in road safety issues around the world. The objective of this educational program is to strengthen young people’s knowledge in road safety and enable them to develop their thinking and adapt their behaviour to their own environment. We believe that many young learners in South Africa could really benefit from this programme, especially from a young age. That is why we have partnered with Unitrans on this important project,” said Mariam Kane-Garcia, Managing Director of TotalEnergies Marketing South Africa.
The VIA Programme is built on internationally recognised child road safety education best practices, drawing from the experience of road safety practitioners from several industries. The programme is modular, flexible, accessible and easy to integrate and implement in schools.
“Impacting knowledge, attitudes, and practice, the VIA learning materials include detailed manuals, factsheets, worksheets, games, videos and quizzes,” continues Venter. “The Programme takes an innovative approach to learning, focusing on the value of life and teaching safe behaviour in traffic through active, emotional, and creative methods. It is flexible enough to be tailored to suit the needs of education systems and young people everywhere.”
The first beneficiaries of the project will be Grade 6 learners from Moriting Primary and Isiziba Primary in Tembisa, Michael Mkhwanazi Primary in Tsakane and Job Maseko Primary in KwaThema. Comprising four learning modules that are divided into teaching units, each with content filling about 50 minutes, the Programme will be implemented in the schools in a minimum of six teaching units.
“Our goal is to reach 1,200 learners this year alone,” says Venter, adding that educator training started in June. “The headmasters of all four schools have been engaged, as well as the district representatives of the Department of Education.”
The project will recur annually, targeting Grade 6 learners. The joint funding provided goes towards the VIA Training Programme’s curriculum, learning materials, as well as the training of educators on the VIA Programme. “It is vitally important to help shape children and young people’s understanding of and attitudes towards road safety, to help give them the best chance of keeping safe while they’re young and as they get older,” says Venter. “Through this project, we want to change the at-risk behaviours of young road users, ensuring they habitually display safe behaviour in skilled and active ways.”
Launched officially on 20 July 2022, various stakeholders attended the official launch at Michael Mkhwanazi Primary, including executives from both sponsor companies, principals from the schools, learners from each school, representatives from GRSP SA and the Department of Education.
The TotalEnergies Foundation program brings together the solidarity initiatives carried out every day worldwide by TotalEnergies, its affiliates and its corporate foundation. Through the program, TotalEnergies aims to contribute to the vitality of its host communities and regions, with a special focus on young people. TotalEnergies Foundation works alongside partners in four priority areas: Youth Inclusion & Education; Road Safety; Climate, Coastal Areas & Oceans; and Cultural Dialogue & Heritage. It mobilizes employees by giving them the opportunity to devote up to three days of their working time each year to public-interest initiatives. TotalEnergies Foundation hence contributes to the Company’s citizenship engagement.
About Unitrans Supply Chain Solutions
Unitrans is a market leader and a respected provider of diversified logistics solutions throughout Southern Africa. Our highly successful business model incorporates innovative design, implementation expertise and the continuous delivery of world-class, cost-effective solutions for our customers.
We are driven to constantly innovate – whether it be through supply chain design, technology, or people. Our vision is to revolutionise the transport and logistics industry by delivering service, innovation and expertise safely.
Unitrans forms part of KAP Industrial Holdings Limited, a JSE-listed diversified group consisting of leading industrial, chemical and logistics businesses.
About TotalEnergies Marketing South Africa (Pty) Ltd
Established in 1954, TotalEnergies Marketing South Africa (PTY) LTD is 50.1% owned by France-based company TotalEnergies. TotalEnergies Marketing South Africa (PTY) LTD is an integral part of, and plays a significant role in, the international, world-class TotalEnergies. This means that our affiliate benefits from shared access to internationally acclaimed best practices, technological expertise and top-flight business innovations. TotalEnergies Marketing South Africa (PTY) LTD has been awarded a Level One Broad-Based Black Economic Empowerment (B-BBEE) rating according to the B-BBEE Codes of Good Practice for three consecutive years. We are proud of this milestone and thank our employees, partners, suppliers and stakeholders. TotalEnergies in South Africa is committed to transformation and growth.