One of most effective ways of growing your business’ Instagram presence is simply doing the basics right. This is an important component of great communication and public relations. Here are five steps you can take that will have an immediate impact on strengthening your company’s Instagram presence.
Open an Instagram Business account: An Instagram Business account provides social media marketers with far greater flexibility than a personal account when it comes to creating an effective social media presence on Instagram.
There are over 25 million businesses using Instagram Business accounts to access extremely useful analytics and promotional tools. Unlike personal accounts, Business accounts provide users with analytics related to post performance and follower growth. Business users have the office location and hours in a section separate from the traditional Instagram bio.
In addition, Instagram Business accounts offer several advantages: Instagram allows Business accounts to include a contact button that sends a message via Instagram direct message, email or SMS to the brand representatives. This makes social media customer support far easier than before and communication with your audiences becomes far easier.
Business accounts can “boost” content with just a few taps. This relatively inexpensive paid promotion ensures that you reach a wider audience – no matter what post you choose to boost.
Use a profile tracking link: Instagram allows social media marketers only one live URL across the entire platform, so the link in an account profile is incredibly important. If the link cannot be tracked, you won’t be able to measure how many website visitors or customers were referred from Instagram.
Using an Instagram analytics platform or a custom URL builder like Bit.ly, marketers can see how Instagram users are engaging with the link in the bio.
Check your Instagram profile across devices: Review your company profile on a variety of devices to make sure that the experience is positive and consistent across all devices. Consistency is key.
Ensure you are linking to a mobile-optimised website: If your aim is to drive traffic from an Instagram profile to a company webpage, make sure that your entire company website is mobile-optimised. Most Instagram users will be accessing your page from a mobile device and providing a poor first impression can seriously hurt your chances of nurturing the visitor to become a loyal customer.
It takes time, effort and planning to develop a fully optimised Instagram profile, which is an important public relations and communication platform. But it is well worth the effort: being able to measure performance and being willing to make changes in response to the analytics will put you well ahead of the competition – and grow the success of your business!