The Road Freight Association (RFA) is urging Government to open up all sectors of the economy to lessen the already devastating economic impact of lockdown and COVID-19. “The movement of both goods and people is vital for the wheels of South Africa’s economy to keep turning,” says the RFA’s Chief Executive Gavin Kelly. “We urge […]
The Road Freight Association (RFA) salutes the thousands of truck drivers across the country who are continuing to deliver much-needed essential goods during Lockdown. “Life as a truck driver is challenging at the best of times,” says RFA Chief Executive Gavin Kelly, “But the pressures are even greater amid the Coronavirus pandemic”. Over the next […]
20 April 2020 As a result of speedy collaboration between key road freight industry players, 500kgs of rice was delivered last week to the remote area of Mbazwana in Kwazulu-Natal last week to feed the hungry. The Road Freight Association (RFA) spearheaded an initiative to find a suitable recipient for rice from Thailand, which the […]
“It’s the Quietness… It’s really very strange…Quietness on the roads… Quietness in the town…” Macfarlane Sedibe and Hector Radebe – Vector Logistics The loneliness of a long-distance trucker has been well-documented over decades. But amidst Lockdown and Covid19, it’s the quietness on the roads and in the towns that drivers find extremely disconcerting……………. “It’s just […]
“News” in the modern era has shifted from news companies and agencies to more informal news media, such as blog posts. With websites, such as The Verge and Social Snack Bar, creating up to date articles about new product, tech announcements, and lifestyle content; they are quickly finding themselves competing in the same arena as […]
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Have you ever felt overwhelmed reading a marketing article, because it is full of new words and abbreviations?? Worry not: in this article we break it down for you so that it will be easy for you to catch up with Marketing in the 21st Century. Metric – Measurable value used to demonstrate the effectiveness […]
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well”. (Jeff Bezos – founder of Amazon) A strong brand is at the core of every successful business. It is much more than just a logo. A memorable brand needs to be designed, developed and […]
No “Industry Cred”: Hustlers need street cred to hustle and your brand needs industry cred. to be competitive and to make sales. Nobody knows about you: It is hard to sell to people who do not know you. PR helps you build a community of fans and followers of your brand. Launching: When launching your […]