‘Your entire company should be considered your branding department.’ Growing a business involves far more than just creating and delivering a product or service. It’s about structuring and engraving what your core brand stands for in the industry or sector in which it operates. This is brand positioning. Brand positioning creates, maintains and develops a […]
Running a small business is no child’s play. There is always a struggle with limited resources and an ongoing challenge to grow sales and to grow, which needs money which by the way you do not have. I will let you in on a secret- Public Relations (PR). “Public Relations is the discipline which looks […]
Changes announced this week by CEO Mark Zuckerberg to Facebook reflect an increased focus on privacy. Speaking at Facebook’s F8 developer conference on 30 April 2019, Zuckerberg highlighted Facebook’s focus on a privacy platform and outlined changes happening this year on the app. These developments are important to understand for public relations and communication professionals. […]
“Variety is the very spice of life, that gives it all its flavour” William Cowper – 18th Century English poet. Public Relations is extremely diverse. No two days in a PR consultancy are the same: no two projects are the same, no two clients are the same, no two campaigns are the same. And this […]
If you have been focusing your Facebook growth strategy on growing your Likes, read the facts below, weep and then read on further for the solutions … Only 1% of users who like a Facebook Business Page will visit your page again (Hubspot) Less than 2% of Facebook Followers will see your content at all […]
One of the beauties of language is that it is constantly evolving, reflecting changes in our lives and cultures. Another 650 new words were added to the Oxford English Dictionary OED), in March 2019. There are now over 171 476 words in current use, and 47 158 obsolete words. Here are just 20 of the […]
The growth of Instagram since its inception in 2010 is quite astounding. It is it currently the fastest-growing social network, growing at 5% per quarter – with one billion monthly active users. But, with the incredible statistics of this powerful social media platform, is Instagram the right platform for your business? Here are four questions […]
One of most effective ways of growing your business’ Instagram presence is simply doing the basics right. This is an important component of great communication and public relations. Here are five steps you can take that will have an immediate impact on strengthening your company’s Instagram presence. 1.0Open an Instagram Business account: An Instagram Business […]
If your communication and public relations campaigns do not include a visual component, you’re losing a huge chunk of your potential audience. And therefore you could be losing business…. This fact is confirmed in visual content engine Stackla’s 2019 report titled “Bridging the Gap: Consumer and Marketer Perspectives on Content in the Digital Age”. According […]
People are tired of old tactics: 86% of people watching skip TV advertisements. 44% of direct mail is never opened. 91% of email users have unsubscribed from a company email that they had previously opted into. There is a perception that small companies cannot afford public relations – that PR is something only big businesses […]